Mindful Digital Wallet for Online Impulsive Shoppers
Mood wallet
Help impulsive shoppers to make appropriate shopping decisions considering their finance and emotions.
timeline
9 Months
Sep 2023 - May 2024
members
Individual
role
User Research,
Project Management
UX/UI Design,
Interaction Design
Introduction
Impulse buying is driven by emotional changes, resulting in both positive and negative outcomes.
Impulse buying is a process of emotional changes which is driven by various stimulus, and have both positive and negative outcomes. Although some people consider impulse buying and shopping as negative behaviors, I acknowledge the positive aspects of impulse buying (e.g., boost one's mood, pleasure) and take a neutral perspective towards "Impulse buying".
This project suggests a digital wallet and payment that helps to make appropriate purchase decisions. While existing Fintech products have been also dealing with impulsivity and overspending by offering financial management, they overlook emotional aspects of impulsivity. This project aims to make appropriate purchase decisions considering finance and emotions at the same time, as well as ensure shoppers do not regret their purchase decisions even if they made an impulsive decision.
research findings
User research, literature review
Impulse buying is a process of emotional changes that originate from stimulus to desire, impulse, immediate satisfaction, and gradual regret
User Research, Literature review
Impulsive shopping has both positive and negative outcomes in shoppers' emotions
User research
When people feel negative emotions like regret or anxiety, they judge that the shopping was impulsive
Quantitative research
Impulsive purchases account for 40% of all purchases on E-commerce.
Quantitative research
The largest impulsive shopping category in 2023 was clothing, which accounts for 55%.
Quantitative research
Most existing Fintech products focus on the financial aspect such as tracking expense and managing financial assets.
project scope
Shopping fashion items online
Impulsive shopper who feel stressful
During and after shopping
Focusing on emotional changes
user goals
Negative Feelings
Not regret the purchase decisions, even if users made impulsive or overspending
Appropriate Decisions
Make appropriate decisions between impulsive and reasonable purchases
Mindfulness
Consider their emotion and finance in shopping journey
user scenario
Stimulus
Desire
Desire
Satisfaction
Regret
Emily was relaxing at home and browsing her social media feed. After a while, she was drawn to an attractive clothing ad.
Looking at the discount banner, she became obsessed with a strong desire to buy clothes and started adding the items she wants to her shopping cart.
Although she was a little shocked by the unexpected price, she impulsively completed the order, imagining herself wearing the clothes.
While waiting for the clothes to be delivered, she felt satisfied with her shopping. However, she gradually began to regret that she might have spent too much.
Prototypes
Notification
Stress level notification while shopping
When a user is shopping with a high-stress level, which is detected by smart watch, it notifies that the user might be shopping on impulse.
Payment
Financial & Emotional information displayed at checkout
When completing the order, the payment shows both financial and emotional information. For finance, it shows the categorized budget, which is set by the user, and estimated spending by comparing it to the last month’s spending pattern. For emotion, it asked about motivation and emotional changes, such as what motivated you to shop today? and how your feelings changed before and after this shopping.
