Marketing project to enhance brand awareness
Hackers
timeline
12 weeks
Mar - May 2019
members
Marketing Team
role
Graphic Design
Brand Strategy
Introduction
Hackers is a language education company based in Korea. I was involved in a marketing team to raise brand awareness compared to competitors. As a designer, I was responsible to design web promotions and a notebook for potential students(customers).
We suggested a phrase on the cover of the notebook called "해커스가 답이다", which means "Hackers is the answer." The notebook was designed to connect students preparing for language exams with exam passers by incorporating questions and answers from both user groups.
Online promotions were posted on Facebook and Instagram for potential students to encourage their engagement.